Save Your World Announces New "Earth Friendly" Amenity Line of Products to Support Eco-freindly Hotels, Spas, Lodges and Inns

For Immediate Release

Save Your World Announces New “Earth Friendly” Amenity Line of Products to Support Eco-friendly Hotels, Spas, Lodges, and Inns

Save Your World’s Comprehensive Program Allows the Hospitality Industry to Offer “Green” Amenity Solution and Direct Support of Conservation Projects

Clearwater, FL, March 24, 2010 – Save Your World L.L.C., the first company in the United States to launch a personal care product line infused with organic yerba maté and organic aloe vera, has announced two new amenity lines of products—“Oasis Fruit,” a citrus delight, and “Rainforest,” a warm berry and spice—both of which are scented with pure essential oils and packaged in recyclable PET bottles with aluminum caps. These are being added to the company’s hotel partnership program, which launched in late 2008 with a line of paper-bottled products designed to reduce after-use waste by over 92%, in response to demand for further packaging options. The all-natural-with-organic-ingredients line of products in recyclable packaging makes it easy for hotels and their guests to do something for the environment every day. They will be helping to preserve some of the most precious resources on the planet: rainforests and oceans.

“We provide a comprehensive program for hotels seeking the ultimate ‘green’ message. Consumers are increasingly making their lodging decisions based on a property’s brand reputation as it pertains to environmental sustainability. The Save Your World program enables partner properties to enhance brand goodwill by implementing a ‘Corporate Social Responsibility’ plan that includes natural, biodegradable, and chemical-free products that are packaged in environmentally friendly packaging, the proceeds of each product purchased contributing directly to saving pristine South American rainforest acres or a pristine South Pacific marine sanctuary area. Every guest who stays in a hotel room for just one night and uses these products will be sharing in this eco-friendly experience, doing something good for their skin while also doing something good for the overall environment,” explains Scott Cecil, President of Save Your World.

Save Your World’s flagship conservation project involves a unique and innovative leasing program protecting some of the most pristine rainforest on the planet. Saving biodiversity is a complex business, but sometimes conservation solutions are beautifully simple. So it is with the “conservation concession,” a project pioneered by Conservation International (CI) with support from Save Your World in the South American nation of Guyana. Instead of leasing the land to a logging company, Guyana is leasing it to CI for conservation.

Recently, Save Your World began its second conservation initiative, partnering with CI and the New England Aquarium to negotiate support of the Phoenix Islands Protected Area, the world’s largest marine protected area, encompassing untouched ocean and coral atolls in the South Pacific nation of Kiribati.

Benefits of the program for national, regional, and local hospitality properties:

• High quality, all-natural products with organic ingredients that pamper guests. Guests immediately recognize the difference.
• Environmentally friendly packaging, such as PET bottles with aluminum caps that are recyclable and paper bottles that reduce after-use waste by 93%. Soap that is wrapped in 100% post-consumer waste paper. Printing that uses vegetable-based and water-soluble inks.
• An Ultimate “Green” Corporate Socially Responsible program that improves loyalty. Improved loyalty/goodwill results in incremental growth in room bookings and provides a differentiator in the marketplace, reducing competitive pricing pressures.

Interested properties may contact Kim Eidson, Save Your World Vice President of Marketing, at keidson@saveyourworld.com. Additional information can be found at www.SaveYourHotel.com. Save Your World hospitality products are offered by Pineapple Hospitality where you may contact Ray Burger at ray@pineapplehospitality.net or 636-922-2285 and by American Hotel Register Company.

About Save Your World
Save Your World is a company made up of people who share a passion for preserving the world’s last pristine environments for future generations. Save Your World supports conservation efforts through sales of natural and organic personal care products under the brands Save Your Hair®, Save Your Body®, Save Your Skin™, and Save Your Lips®. The complete line of products is the first in the United States to contain organic yerba maté and organic aloe vera.

Retail products may be purchased on the web at www.saveyourworld.com or at select Whole Foods Markets, The Vitamin Shoppe stores nationwide, in select Safeway locations, Vitamin Cottage, local beauty supply stores, health food stores, and natural food markets. Save Your World also offers several lines of amenity products to the hospitality industry.

Save Your World goes to great lengths to ensure its natural products are made in an environmentally sensitive manner, and pledges:

• Fair Trade practices will always be our policy
• Raw materials and ingredients are all natural and biodegradable
• Packaging is made of recycled or recyclable materials
• No animal testing is done or animal byproducts ever used
• No Parabens, no Sodium Lauryl Sulfate, and no 1, 4 Dioxane

Save Your World is helping save the rainforest through a unique and innovative leasing program, the first of its kind in the world. Through contributions and product sales, Save Your World helps pay the annual royalties and fees required to maintain an agreement with the Guyana Forestry Commission to protect 200,000 acres of rainforest in its pristine state. This South American rainforest project rests on one of the world’s oldest geological rock formations and is one of the richest areas for plant and animal biodiversity. Rainforests contain about half the planet’s 5 to 10 million plant and animal species and harbor 70 percent, or more than 2,000, of the plants identified by the U.S. National Cancer Institute as having anti-cancer characteristics.

Save Your World also helps fund the protection and management of the world’s largest marine protected area, known as the Phoenix Islands Protected Area. Nestled in the remote South Pacific, halfway between Hawaii and Fiji, this is one of the world’s last intact coral archipelago ecosystems.

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Media Contact:
Sue Koren, Director of Corporate Communications
Save Your World, LLC
skoren@saveyourworld.com
862.485.8577

High Resolution Images may be obtained at www.SaveYourWorld.net

Richard Rice in the Solomon Islands - Part 2

All is well here in paradise in the Solomon Islands.

As noted earlier, the storm sailed a fair bit south of the main island so we just got plenty wet. Unfortunately, it ended plans for diving as the seas are still too rough and turbid. A couple of days ago we took a break from meetings; ended up driving through water (below) and playing in the ocean which was fun but kind of crazy; big, brown, angry waves full of coconuts and debris. Not the many shades of blue I’m used to.

Tetepare Island in the Solomon Islands has the unique distinction of being one of the world’s largest (144 square kilometers in size), uninhabited islands in the South Pacific. In a country dominated by logging its 12,000 hectares of virgin forests is a rarity. Untouched by humans since the mid 1800’s, Tetepare harbors thriving rainforests, coral reefs and mangrove swamps, complete with nesting beaches for critically endangered leatherback turtles, dugongs, saltwater crocodiles, sharks, wild pigs and countless species of birds and fish. The island has been managed as a conservation area by a local organization the Tetepare Descendants Association (TDA) since 2003.

Well, one more day in paradise and then I’m off for home late Saturday.

Where in the World is Richard Rice?

On Monday March 8th, I traveled to the Solomon Islands one of the most pristine places on Earth, for an annual meeting of the Advisory Team. Traveling with me is Aaron Bruner from Conservation International (CI) and Chris Filardi from the American Museum of Natural History (AMNH). Both of these gentlemen are helping me to develop our new Save Your World Foundation and the hope is that the Solomon Islands Project specifically Tetepare Island, will be one of our four exciting conservation projects to include in the Save Your World Foundation.

We are meeting with Keyvan Izadi and Emily Fitzsimmons who are the current staff of our local counterpart NGO, the Solomon Islands Community Conservation Partnership (SICCP). SICPP covers notably, the Tetepare project and a similar project on Kolombangara, an adjacent island, which is actually an enormous dormant volcano. The protected land there (also in community ownership) covers an altitudinal gradient from sea level to I think 1500m, which is the highest point between New Guinea and Chile, and largely because of that, extraordinarily important biologically. At ~30k ha, the reserve there is also by far the largest in the country.

Our group narrowly escaped getting slammed by a category 5 cyclone (i.e., hurricane). Cyclone Ului; definitely a bruiser. Fortunately, it passed somewhat to the south (on the 14th) so we got wet and it got windy, but we weren’t blown away.

Here is a link to a cool satellite image from NASA.
http://earthobservatory.nasa.gov/IOTD/view.php?id=43154&src=eorss-iotd

In the meantime, attached are a few pictures from the trip so far. Since it’s mostly meeting and planning with project staff, it’s been a pretty tame adventure. But there’s a great roadside fish market across the street from the office with lots of interesting fish. Below is a little fish photo essay. Included are tuna (the gray and silver guys, including yellow fin – all lined up; bonito – wavy stripes). The big one is a giant trevally, and the nice yellow-tail ones are grunts (prettier than their name). the red ones are snappers and emperors.

Save Your World Media Mentions week of March 7th

Save Your World products have been mentioned in several blogs and magazines this week highlighting a variety of body and hair care products.

Body Lotion review at "Whom You Know"
"Save Your World have products so natural. One product from this company saves 1 acre of rainforest for one whole year. Who doesn't like to feel that they are doing something great for our environment? Save Your Skin Body Lotion comes in an 8oz recyclable bottle. They use natural ingredients, I tried the Regal Blossom. It left my skin feeling silky and smooth, the smell was very fresh. The slight scent lasted on my body all day. There was no residue after application, my skin literally soaked up all this goodness." (more)

Body Wash review at "Whom You Know"
"Save Your World, saves all of us. One acre of rainforest is saved for one year, for every one of these natural products that is purchased. Their nutrient-rich body washes are just fantastic. They are all organic oils contained in these, which gives you such a wonderful all over moisturizing feeling after use. Because this is so natural, you are free to use this all over your body and face. Each of the three fragrances will make you feel positively fresh and invigorated. the Oasis Fruit with its fresh grapefruit citrus aroma is one of my favorites." (more)

Shampoo and Conditioner review at "The Adventures of Paul & Natalie"
"I was very amazed with all of their (Save Your World) products! I really loved the Regal Blossom and Oasis Fruit Shampoo and Conditioner! I loved them equally! They made my shower smell oh so good!! I was very impressed because they made my hair more shiny than usual! It's hard to get my hair to shine so you know this product was really good." (more)

Other mentions this week highlighted the newly anticipated release of our Rainforest Trial Set. Mentions of this product can be found in the March editions of Organic Products Retailer Magazine and Redding.com.

Save Your World Introduces New Rainforest Trial Size Set

For Immediate Release

Save Your World Introduces New Rainforest Trial Set

Clearwater FL - March 3, 2010 - Save Your World, the first company in the United States to launch a personal care product line infused with organic yerba mate and organic aloe vera, has announced plans to expand its product offerings to include a new Rainforest Trial Set. The set includes an assortment of 4 (1oz/30 ml) trial sizes of Save Your Hair Shampoo and Conditioner, Save Your Body Body Wash and Save Your Skin Body Lotion. In addition, each set of these skin and hair pampering sets saves 1 acre of rainforest for 1 year.

The Save Your World Trial Set will be available to retailers in April, with a suggested retail price of $9.99 per set. All products are paraben-free, biodegradable, cruelty-free, and contain no harsh chemicals such as Sodium Lauryl Sulfate or 1,4-dioxane. Pure, natural essential oils are used to create the signature Rainforest scent, a blend of warm, berry and spice.

The Trial Set is produced using Earth-Friendly packaging - bottles are made using PET 1 with aluminum caps for recycling, while the outer carton is made with 100% recycled materials, 30% post-consumer waste made with wind energy and printed with environmentally friendly inks.

The launch of the Save Your World Trial Set demonstrates the company's commitment to saving our world's greatest resource - our rainforests. Additionally, this offering is in direct response to customer and retailer demand for organic, sustainable products. "With 'green' and organic becoming one of the strongest motivating factors for our customers today, we have extended our product lines to fulfill this demand for our customers," commented Scott Cecil, president of Save Your World. "The customer response to all of our product lines has been overwhelming and is a true indicator of the evolving, environmentally-friendly decision make in today's household," added Cecil. "Our new trial set is a great way for those unfamiliar with our product line to try four of our best products, and is also a convenient option for traveling, as the bottles meet federal size requirements for airline carry-on items," Cecil observed.

About Save Your World
Save Your World is a company made up of people who share a passion for preserving some of the world's last pristine environments for future generations. Save Your World is able to support conservation efforts through sales of natural and organic personal care products under the brands Save Your Hair, Save Your Body, Save Your Skin and Save Your Lips and Save Your World. The complete line of products is the first in the United States to contain organic Yerba Mate and organic Aloe Vera.

Products may be purchased on the web at www.saveyourworld.com or at select Whole Foods markets, The Vitamin Shoppe stores nationwide, in select Safeway locations, Vitamin Cottage, local beauty supply stores, health food stores or natural food markets.

Save Your World goes to great lengths to ensure that its natural products are made in an environmentally sensitive manner, and pledges:

• Fair Trade practices will always be our policy
• Raw materials and ingredients are all natural and biodegradable
• Packaging will be made of recycled or recyclable materials
• No animal testing or animal by-products will ever be used
• No Parabens, no Sodium Lauryl Sulfate, and no 1,4 Dioxane

Save Your World is helping to save the rainforest through a unique and innovative leasing program, the first of its kind in the world. Through contributions and product sales, Save Your World helps pay the annual royalties and fees required to maintain an agreement with the Guyana Forestry Commission to protect the rainforest in its pristine state. Save Your World has helped to protect 200,000 acres of Guyana rainforest for another year. This South American rainforest project is on one of the world's oldest geological rock formations and is one of the richest areas for plant and animal biodiversity. Rainforests contain about half the planet's 5 to 10 million plant and animal species and harbor 70 percent, or more than 2,000, of the plants identified as having anti-cancer characteristics by the U.S. National Cancer Institute.

Recently, Save Your World began its second conservation initiative partnering with Conservation International and the New England Aquarium to support the Phoenix Islands Protected Area, the world's largest marine protected area, encompassing untouched ocean and coral atolls in the South Pacific nation of Kiribati (pronounced KIRR-i-bas). Through an agreement being negotiated with the government of Kiribati, Save Your World will help to fund the protection and management of this amazing site.

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MEDIA CONTACT:
Sue Koren, Director of Corporate Communication
862.485.8577
skoren@saveyourworld.com

For high resolution images: www.saveyourworld.net