Save Your World Announces New "Earth Friendly" Amenity Line of Products to Support Eco-freindly Hotels, Spas, Lodges and Inns

For Immediate Release

Save Your World Announces New “Earth Friendly” Amenity Line of Products to Support Eco-friendly Hotels, Spas, Lodges, and Inns

Save Your World’s Comprehensive Program Allows the Hospitality Industry to Offer “Green” Amenity Solution and Direct Support of Conservation Projects

Clearwater, FL, March 24, 2010 – Save Your World L.L.C., the first company in the United States to launch a personal care product line infused with organic yerba maté and organic aloe vera, has announced two new amenity lines of products—“Oasis Fruit,” a citrus delight, and “Rainforest,” a warm berry and spice—both of which are scented with pure essential oils and packaged in recyclable PET bottles with aluminum caps. These are being added to the company’s hotel partnership program, which launched in late 2008 with a line of paper-bottled products designed to reduce after-use waste by over 92%, in response to demand for further packaging options. The all-natural-with-organic-ingredients line of products in recyclable packaging makes it easy for hotels and their guests to do something for the environment every day. They will be helping to preserve some of the most precious resources on the planet: rainforests and oceans.

“We provide a comprehensive program for hotels seeking the ultimate ‘green’ message. Consumers are increasingly making their lodging decisions based on a property’s brand reputation as it pertains to environmental sustainability. The Save Your World program enables partner properties to enhance brand goodwill by implementing a ‘Corporate Social Responsibility’ plan that includes natural, biodegradable, and chemical-free products that are packaged in environmentally friendly packaging, the proceeds of each product purchased contributing directly to saving pristine South American rainforest acres or a pristine South Pacific marine sanctuary area. Every guest who stays in a hotel room for just one night and uses these products will be sharing in this eco-friendly experience, doing something good for their skin while also doing something good for the overall environment,” explains Scott Cecil, President of Save Your World.

Save Your World’s flagship conservation project involves a unique and innovative leasing program protecting some of the most pristine rainforest on the planet. Saving biodiversity is a complex business, but sometimes conservation solutions are beautifully simple. So it is with the “conservation concession,” a project pioneered by Conservation International (CI) with support from Save Your World in the South American nation of Guyana. Instead of leasing the land to a logging company, Guyana is leasing it to CI for conservation.

Recently, Save Your World began its second conservation initiative, partnering with CI and the New England Aquarium to negotiate support of the Phoenix Islands Protected Area, the world’s largest marine protected area, encompassing untouched ocean and coral atolls in the South Pacific nation of Kiribati.

Benefits of the program for national, regional, and local hospitality properties:

• High quality, all-natural products with organic ingredients that pamper guests. Guests immediately recognize the difference.
• Environmentally friendly packaging, such as PET bottles with aluminum caps that are recyclable and paper bottles that reduce after-use waste by 93%. Soap that is wrapped in 100% post-consumer waste paper. Printing that uses vegetable-based and water-soluble inks.
• An Ultimate “Green” Corporate Socially Responsible program that improves loyalty. Improved loyalty/goodwill results in incremental growth in room bookings and provides a differentiator in the marketplace, reducing competitive pricing pressures.

Interested properties may contact Kim Eidson, Save Your World Vice President of Marketing, at keidson@saveyourworld.com. Additional information can be found at www.SaveYourHotel.com. Save Your World hospitality products are offered by Pineapple Hospitality where you may contact Ray Burger at ray@pineapplehospitality.net or 636-922-2285 and by American Hotel Register Company.

About Save Your World
Save Your World is a company made up of people who share a passion for preserving the world’s last pristine environments for future generations. Save Your World supports conservation efforts through sales of natural and organic personal care products under the brands Save Your Hair®, Save Your Body®, Save Your Skin™, and Save Your Lips®. The complete line of products is the first in the United States to contain organic yerba maté and organic aloe vera.

Retail products may be purchased on the web at www.saveyourworld.com or at select Whole Foods Markets, The Vitamin Shoppe stores nationwide, in select Safeway locations, Vitamin Cottage, local beauty supply stores, health food stores, and natural food markets. Save Your World also offers several lines of amenity products to the hospitality industry.

Save Your World goes to great lengths to ensure its natural products are made in an environmentally sensitive manner, and pledges:

• Fair Trade practices will always be our policy
• Raw materials and ingredients are all natural and biodegradable
• Packaging is made of recycled or recyclable materials
• No animal testing is done or animal byproducts ever used
• No Parabens, no Sodium Lauryl Sulfate, and no 1, 4 Dioxane

Save Your World is helping save the rainforest through a unique and innovative leasing program, the first of its kind in the world. Through contributions and product sales, Save Your World helps pay the annual royalties and fees required to maintain an agreement with the Guyana Forestry Commission to protect 200,000 acres of rainforest in its pristine state. This South American rainforest project rests on one of the world’s oldest geological rock formations and is one of the richest areas for plant and animal biodiversity. Rainforests contain about half the planet’s 5 to 10 million plant and animal species and harbor 70 percent, or more than 2,000, of the plants identified by the U.S. National Cancer Institute as having anti-cancer characteristics.

Save Your World also helps fund the protection and management of the world’s largest marine protected area, known as the Phoenix Islands Protected Area. Nestled in the remote South Pacific, halfway between Hawaii and Fiji, this is one of the world’s last intact coral archipelago ecosystems.

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Media Contact:
Sue Koren, Director of Corporate Communications
Save Your World, LLC
skoren@saveyourworld.com
862.485.8577

High Resolution Images may be obtained at www.SaveYourWorld.net