Save Your World Introduces New Rainforest Trial Size Set

For Immediate Release

Save Your World Introduces New Rainforest Trial Set

Clearwater FL - March 3, 2010 - Save Your World, the first company in the United States to launch a personal care product line infused with organic yerba mate and organic aloe vera, has announced plans to expand its product offerings to include a new Rainforest Trial Set. The set includes an assortment of 4 (1oz/30 ml) trial sizes of Save Your Hair Shampoo and Conditioner, Save Your Body Body Wash and Save Your Skin Body Lotion. In addition, each set of these skin and hair pampering sets saves 1 acre of rainforest for 1 year.

The Save Your World Trial Set will be available to retailers in April, with a suggested retail price of $9.99 per set. All products are paraben-free, biodegradable, cruelty-free, and contain no harsh chemicals such as Sodium Lauryl Sulfate or 1,4-dioxane. Pure, natural essential oils are used to create the signature Rainforest scent, a blend of warm, berry and spice.

The Trial Set is produced using Earth-Friendly packaging - bottles are made using PET 1 with aluminum caps for recycling, while the outer carton is made with 100% recycled materials, 30% post-consumer waste made with wind energy and printed with environmentally friendly inks.

The launch of the Save Your World Trial Set demonstrates the company's commitment to saving our world's greatest resource - our rainforests. Additionally, this offering is in direct response to customer and retailer demand for organic, sustainable products. "With 'green' and organic becoming one of the strongest motivating factors for our customers today, we have extended our product lines to fulfill this demand for our customers," commented Scott Cecil, president of Save Your World. "The customer response to all of our product lines has been overwhelming and is a true indicator of the evolving, environmentally-friendly decision make in today's household," added Cecil. "Our new trial set is a great way for those unfamiliar with our product line to try four of our best products, and is also a convenient option for traveling, as the bottles meet federal size requirements for airline carry-on items," Cecil observed.

About Save Your World
Save Your World is a company made up of people who share a passion for preserving some of the world's last pristine environments for future generations. Save Your World is able to support conservation efforts through sales of natural and organic personal care products under the brands Save Your Hair, Save Your Body, Save Your Skin and Save Your Lips and Save Your World. The complete line of products is the first in the United States to contain organic Yerba Mate and organic Aloe Vera.

Products may be purchased on the web at www.saveyourworld.com or at select Whole Foods markets, The Vitamin Shoppe stores nationwide, in select Safeway locations, Vitamin Cottage, local beauty supply stores, health food stores or natural food markets.

Save Your World goes to great lengths to ensure that its natural products are made in an environmentally sensitive manner, and pledges:

• Fair Trade practices will always be our policy
• Raw materials and ingredients are all natural and biodegradable
• Packaging will be made of recycled or recyclable materials
• No animal testing or animal by-products will ever be used
• No Parabens, no Sodium Lauryl Sulfate, and no 1,4 Dioxane

Save Your World is helping to save the rainforest through a unique and innovative leasing program, the first of its kind in the world. Through contributions and product sales, Save Your World helps pay the annual royalties and fees required to maintain an agreement with the Guyana Forestry Commission to protect the rainforest in its pristine state. Save Your World has helped to protect 200,000 acres of Guyana rainforest for another year. This South American rainforest project is on one of the world's oldest geological rock formations and is one of the richest areas for plant and animal biodiversity. Rainforests contain about half the planet's 5 to 10 million plant and animal species and harbor 70 percent, or more than 2,000, of the plants identified as having anti-cancer characteristics by the U.S. National Cancer Institute.

Recently, Save Your World began its second conservation initiative partnering with Conservation International and the New England Aquarium to support the Phoenix Islands Protected Area, the world's largest marine protected area, encompassing untouched ocean and coral atolls in the South Pacific nation of Kiribati (pronounced KIRR-i-bas). Through an agreement being negotiated with the government of Kiribati, Save Your World will help to fund the protection and management of this amazing site.

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MEDIA CONTACT:
Sue Koren, Director of Corporate Communication
862.485.8577
skoren@saveyourworld.com

For high resolution images: www.saveyourworld.net